How Can I Become A Good Digital Marketer
Becoming a Digital Marketer can be done in many different ways. There are several professionals that actually began with more traditional marketing roles before going in this direction, but that is not exactly a hard and fast rule; there is really no specific way for anyone to become a Digital Marketer – you only need to have a specific set of skills to do so. In fact, there are so many people that entered this range of different roles, including those that are influencers, webmasters, or copywriters.
Three steps to becoming a Digital Marketer:
- Learn the fundamentals of digital marketing
- Learn digital marketing tools and what they do
- Build your own portfolio consisting of digital marketing projects
For readers who are reading this and is looking for a Marketing Manager position then see here.
1. Learn the fundamentals of digital marketing
This is the very first step that you need to learn if you’re going to pursue this type of career which may require you to have some knowledge of email marketing, social media marketing, advertising, analytics, and also search engine optimization. Along with all of these, you do need to find ways of developing transfer of or soft skills for digital marketing that may include having a strong writing voice, developing leadership skills, and understanding the entire online landscape.
If you are currently trying to get some new type of experience under your belt including analytics or email marketing, you can do so in a piecemeal way, but it could take a long time if all you have is a passing familiarity with any of these. BrainStation’s Digital Marketing Bootcamp is a great way to immerse yourself in all of the crucial aspects of digital marketing that can help you accelerate your learning.
2. Learn How To Utilize Digital Marketing Tools
There are so many different digital marketing tools out there that you can become familiar with. This will include Google ads, Google analytics, and Digital Marketers need to understand how to do marketing campaigns that will perform. Companies like SEMrush, Moz, and Ahrefs are excellent examples of platforms that provide you with tools that you will need including the ability to identify keywords to target, check backlinks, and identify your competitors marketing strategies if they are using search engine optimization.
SendGrid, MailChimp, and many other autoresponders are very valuable tools that can help you become more proficient with digital marketing. There are also CRM programs like Salesforce and Hubspot that you can use as well.
Dipping your feet and is probably the easiest way to pursue any of this, yet there is no better place than through platforms like Facebook and Twitter where you can start generating leads, drive traffic, and also build your brand. After you develop a following, such as on platforms like Instagram, you will start to see a noticeable change in your business and by using Later, Buffer, or Hootsuite, you will become more valuable to those who would want to utilize your skills by mastering these social media marketing platforms.
If you truly want to stand out from all of the others because of your social media platform knowledge, you may also want to use a service like Canva, and get images from Pexels and Unsplash that you can use for designing purposes.
3. Build Your Portfolio For Digital Marketing
Digital Marketers that put together a portfolio have another challenge in front of them. Instead of just showing a finished product, you should demonstrate what it took for you, or you and your team, to develop this portfolio through strategic thinking and planning.
If you do want to include samples of work you are published, consider adding social media posts, newsletters, content marketing articles, and indicate what your role was in their development. Do you write sales copy? Are you an expert at designing layouts? Have you ever started a campaign on Google for advertising? It’s important to share the credit; rather than just being in the spotlight, you can actually benefit from demonstrating how your team and you work together, and if you did lead your team, that should also be stated.