The Importance Of Digital Design

 

Digital design is even more important and relevant in these new times. It is basically any sort of digital design that can be viewed on an electronic device, website or app as opposed to a physical print on real paper or another real-world object.

According to Retika Gore from Quora, their definition of a digital design is as follows.

“Digital design is exactly what it sounds like, a design that is made to be seen on a screen.”

If you are a designer, you will most likely have to do digital design since the world is only becoming more and more digitized. It doesn’t matter whether you’re a graphic artist or even a UX designer, you’ll need to have a good understanding of designing across various digital platforms if you want to progress in your career.

The Difference Between Print Design & Digital Design

If you quickly look at the print design and digital design, they appear to be quite similar. With that said, there are particular differences between these two types of design and you need to be aware of these differences. I would recommend you do a google search of what print/digital design agencies you have in your local area for example if you are in Hampshire do a search on google like ‘print design agency Hampshire‘.

Types Of Deliverables

Due to the fact that both print and digital designs are used in different areas, it is important that designers become aware of the different types of deliverables that they may be required to produce.

Digital designers create the following:

  • Elements for websites
  • Ads such as banner ads
  • Graphics that are meant to be used in white papers and reports
  • Infographics
  • UX wireframes

Print designers create the following:

  •  Ads that are printed on physical paper
  • Brochures
  • Covers for books
  • Spreads in magazines
  • Business cards

So, if you want to pursue a career in digital design, it is important that you learn more about the particular types of projects that you will likely have to do. A possible project is creating a banner ad. These types of ads actually have standard formats according to the industry.

Additionally, there will be many projects that will require much more than knowledge of general design. A good example of this is creating an infographic. When making an infographic, you will need to know how best to visually indicate data in a manner that is best suited for online viewers.

Digital Design & Analytics

The next factor that separates digital design from print design is analytics and data.

It is a bit challenging to track how a physical brochure or flyer performs, however, in the digital world, it is a lot easier to track the performance of your designs. These can be tracked via downloads, shares, likes as well as page views.

When you’re a digital designer, you have to create designs that perform well. As a result, you have to strive to do more than create beautiful visuals. It is important that you pay attention to your audience, their interests and how to gain their attention. You may have to make many adjustments to your designs so that you can create the best design that performs the best above the rest.

Interactivity

Next, another factor that separates digital design from print design is that digital design can be interactive.

Keep in mind that not all digital works need to be interactive. In many ways, a digital infographic is quite similar to a poster due to the fact that it is a still image. Web design on the other hand requires users to click, drag and interact with your elements in many different ways.

Creating interactive design is a lot more difficult than creating static designs. You need to create a design that is visually appealing while also being user friendly. This is where UX designers come in.

Digital Designers

There are different types of digital designers and we will now look at them.

Graphic Designers

Graphic designers are basically designers that create static designs or images. They can create illustrations, infographics, reports etc. Graphic designers need to pay close attention to branding, how easy their designs are to read and understand as well as overall aesthetics.